Concept:sometimes, television commercials are so hilarious that we favor to stay back on our couch during commercial breaks. One of the example is Camlin permanent marker advertisement which is perpetually amusing. Ad begins with such serous note that it seems as if it is some kind of serous awareness commercial. But situation is turned around with such ease and climax clearly conveys the desired message to the viewers i.e., Once something written or draw with Camlin permanent marker cannot be erased. Hats off to the person who has designed this advertisement. The music is also very entertaining, first the mourning one and then rejoicing which gives tickling to the ears :).
Ad opens with the information that in India, vermilion (sindoor or kumkum), bangles and locket are signs of a married woman, and that when a woman losses her husband, she is stripped of these symbols. In next shot village atmosphere is shown where a man is dying, his wife sitting next to him and rudalis (profession mourners) waiting for him to die. As the man dies woman starts stripping the locket, bangles of his wife but are not able to remove kumkum. Here comes the rocking climax, as the dead men suddenly starts breathing and flash back shows that he applied vermilion to his wife's forehead with red Camlin permanent marker. And The reason behind his dramatic come back is that in India vermilion is believed to be connected with husband's lifeline and as it got permanent on his wife forehead, he also couldn't die.
Every character be it miserable men on bed, his wife or the mourners are awesome in their expression. The concept is so indianised and execution is brilliant...
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