Glycodin - Khaasi ki chutti

Tagline : instant relief from cough


Concept : the above video is of Glycodin cough syrup - award winning advertisement. The "uhu-uhu" (haha) ad plays on humour quotient and at the same time conveys its message clearly to the viewers. 'Instant relief from cough' remains the main proposition of the ad with a generous doze of humour.   


The concept is not based on reality but it is indeed very humorous.It is shown in the advertisement that how a innocent boy has to bare embarrassment in whole of his life just because baba who was giving him name coughs at the wrong time (funny indeed). It starts with a couple who go to a 'baba' and ask him to suggest a name for their new- born child. When the father addresses him, the baba goes "Uhu-Uhu" (the sound he makes while coughing). The couple thinks the suggested name is "Uhu-Uhu". And from this point Uhu Uhu has to face difficulties in his life "haha". . . Be it at in the arms of grandmother ,school or his marriage his name becomes laughing point for others and shame for him :( .

And here comes the rocking climax ;) as motive of advertisement to inform people that glycodin gives instant relief is achieved. Finally Uhu Uhu (in capitals as it is his name hahaha ;) and his wife have a baby and they take him to the same family baba to suggests a name for the child. Again baba is about to cough while giving the name, when suddenly Uhu Uhu makes him drink GLYCODIN and waits for his response. Instantly baba relieves off his cough and gushes, "glycodin". Male voice-over then intones, "khasi ki chutti." Hence, it proves in a dramatic way that glycodin gives relief from cough in very less time.